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November 2011

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Madame Grece



Gres perfumes and colognes



Country: France


Main activity: Fragrances

Brand website: link

This is a niche designer



Parent company: Art & Fragrance


Gres Logo





Madame Alix Grès (née Germaine Emilie Krebs) was born in 1903 in
Paris, France. She desired to be a sculptor, but without a fruitful
career, she soon switched to women's hat-making. Her first fashion
house, "Alex Couture," opened in 1934 and was her shift towards couture.



Madame Grès designed her gowns in the fashion of a sculptor—directly on
the bodies of her models. Very soon she became famous and her name
became a synonym for elegance—"The Star of Elegance." She created
garments for royal families, aristocracy and the celebrities of her
time: Marlene Dietrich, Greta Garbo, Vivien Leigh and others. One of her
first muses was Isadora Duncan.



Several years after marrying Russian painter Serge Czerefkov (1937) the
famous creator changed her name to Madame Grès in 1942, as it was an
anagram of her husband's name and also his alias. Soon after they got
married, her husband left France for French Polynesia and "forgot to
return."



During World War II and the German occupation of France, Madame Grès,
patriotic to the core, was creating clothes around the three colors of
France—blue, white and red. The first perfume of the Grès house,
Cabochard, was created in 1958, after Madame Grès returned from a trip
to India. Cabochard was inspired by a new generation of perfumes,
including Tabac Blond (1919), Cuir de Russie (1924), Scandal (1933), and Bandit (1944).



In 1982 Madame Grès had to sell her perfume business for the sake of her
Haute Couture house. The company Parfums Grès changed hands several
times until it was finally bought by Silvio Denz in 2001. Today Parfums
Grès is based in Switzerland. The first perfume launched by the new
owner was Cabaret (2003), after which comes Cabaret Homme (2004) and
Caline (2005).


Madame Grès died in 1993 in her house in the South of France, but her
death was not announced until a year later, on December 14, 1994 in Le Monde.

Designer Gres has 34 perfumes in our fragrance base.
Gres is an old perfume house. The earliest edition was created in 1959
and the newest is from 2011. Gres fragrances were made in collaboration
with perfumers Max Gavarry, Domitille Michalon, Jean-Claude Delville,
Jean-Pierre Bethouart, Michel Almairac, Pierre Bourdon, Madame Gres,
Bernard Chant, Sidonie Lancesseur, Richard Ibanez, Thomas Fontaine,
Vincent Schaller, Marie Salamagne, Thierry Wasser, Henri Bergia,
Nathalie Lorson, Emilie Bouge, Irene Farmachidi, Sophie Labbe,
Jean-Christophe Herault and Amandine Marie.





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